Dubstep research process'

Step by Step

first he breaks down his research into things he wants to achieve.

then he does a broad research by doing some background research into the history of dubstep

then he analysed the dubstep communtiy in detail looking at the Dubstep Demographics. 

Research your topic in detail, make yourself familiar with research techniques and search engines results and make a note of communities and popular sites along the way. 

Through the internet he wanted to find online communites that would focus on dubstep.He looked for groups on 

·         Websites

·         Record labels

·         Artists

·         Blogs

·         Forums

·         Radio stations

·         Magazines

Step By Step: 

Give Yourself a Brief History Lesson 

Cruise SERPS (search engine results pages) and make a note of communities and popular sites 

Have a look at some of the more popular publications 

Check out related searches for other ideas 

Check out some websites you have researched popularity through DoubleClick Ad Planner 

Hunt for Directories

Document URLs for quality and relevance

Other forms of research

Experiments- a test to see if something is true.
A disadvantage in using experiments is that the results maybe innacurate as the results depend on the number of people the test is used on. The benefits are that experimenting is easy to see where you have gone wrong and easy to change parts of it to make the results and tests more accurate.

Participant observation- the researcher participates in the activity in order to better understand it. A benefit is that it Allows you to have a first hand experience which allows a deeper understanding.A disadvantage is that if the researcher isnt of the target audience that he is researching for how would they be accurate in their results?


 Historical Research- looking at the history and development of something, or studying old examples of something and comparing with contemporary examples. A benefit in this is that you have an understanding of how successful the subject of research was previously which allows an idea of how far something similar may go.A disadvantage is that depending on how old the subject of research may show how out of date is is in regards to present day.

Rhetorical analysis- analysis of the techniques used to persuade the audience(can tell us something about the audience and the purpose of the text).A disadvantage shows you what the creators of the product think about the audience which is innacurate as the audience may act in different ways in different scenarios.


Comparative analysis- research that compares/contrasts behaviours/media products.
Comparing products or behaviours allows you to see similarities and also differences within behaviours and products which allows you to try a different approaches especially if you know how the audience is going to react as you know the way you have reacted in previous situations.A disadvantage is that comparing may show the weakness in your product by seeing how others have previously succeeded.


Competitor analysis- close analysis and rating of a range of competitors products.
An advantage is allowing you to see what competitors have in store so you know how to be one step ahead of rivals selling similar products to the same target audiences.

objectivity is taking yourself out the equation to make it unbiased; not looking through any angles.
subjectivity is the matter of opinion in the equation

The website that i analysed i rated at 4/5 which was an opinion because others analysing the website would rate it differently.
if your comparing something you need to explain what a 1 criteria- 5 criteria otherwise it would have been seen as a matter of opinion.

Interview iin comparison to questionnaires

We had a one on one with a partner next to us to see the advantages/disadvantages and differences of a questionnaire and  a face to face interview.

 Follow up questions is an advantage as you can feed off each other to create comfort and realness in form of a conversation. Although a disadvantage is conversation going onto a tangent or giving brief answers instead of fully answering the questions.

A disadvantage with an interview is that the people may act differently if they are not anonymous like a questionnaire is.This may be due to the fact that it could lead too further trouble or circumstances where they refuse to finish the interview which is problematic.

Advantage is its easy to record and transcribe it. In comparison to a questionnaire i think face to face interview works better as you will have more of an insight on who your interviewing and understand more in depth whether they are being genuine with answers or not.

Questionnaires

Closed- they only have a  few possible answers
disadvantages- this means that they are limited and they cant explain why they chose it
Open ended- There are endless possibilities of answers
disadvantages- these questions can be biased, infinite amount of answers which would lead to a broadened conclusion allowing the results not to be specific enough.

The best questionnaires are a mixture of both closed ended and open ended questions so you can get their answers and opinions.

When making a questionnaire you have to think about how are the questions going to help you and how are you going to sum up all the questions being answered after the person has filled out the questionnaire.

Advantages of questionnaires
Its cheap and easier to navigate for the people that may not want an interview face to face. if writtten correctly could help you find definite answers.

How and why does the media use research?

The reasons i believe why media would use research are as following;
to find content, to find their competition, and
to find suitable and related information on the their target audience.
Details of who its for,
how many people are going to buy it so they need to know
how many prints you would need in regards to a magazine.
distribution methods,
finance/funds competition,unique selling point,sponsors..
how much the Audience is prepared to pay.
Advertising and finding out what target audiences like within that category e.g They have to sell their magazine to the audience and the advertisers.

Audience profiling is used to tell the advertisers what there audience is like.

There is a way of labelling the audience due to the income they have in a demographic style.. A being the highest in regards to status and wealth and E being the Lowest.The middle parts are divided due to the fact that there is more people that fall into that category. They are divided like C1,C2 etc. Demographics also includes your age,gender, where you live, relationship status all in order to build up a picture of the audience.

Lewis Tucker, Ad Director- www.ipcadvertising.com December 2009
In style magazine, the company ipc southbank have made a page for the advertisers showing information on their dempgraphics. The readership is 306,000 with a circulation of 186,251. The reader profile upmarket 75% abc1 and 39%ab which shows that they have quite an upperclass audience which goes no deeper then than c1. The magazines average age is 30 years old which is also a good key to know.


The way the magazine has approached their idea of their audience is in regards to the audiences attitude and what they need within the magazine.In my opinion this is a good way of using their research to benefit their sales and audience in many ways.

another way used to appeal to advvertisers is having their own definitions of their target audience for example. Theyve created what an up market male and female feel, interests and what they think is important. This is also known as psycho-graphic values.

Social Media Research
5 August 2010 By Sean Hargrave

Speed is a very good advantage of the social networking research

It is also economic which means its good value for money

coca-cola uses facebook in order to let their audience suggest new ideas in regards to the coke brand. On this facebook page it shows that coke has 7 million fans which is also key.source http://www.nma.co.uk/features/social-media-research/3016672. article was accessed on 9.9.10

Magazine Research

Are magazines representing ethnic minorities fairly?

On the front cover of in style the magazine, we realized the target audience was predominantly white women with an upper class status and this was targeted by having mostly white models in the magazines and the ethnic minority wasn’t shown as much. I believe that this doesn’t represent ethnic minorities badly in this case by using the majority of white models as it’s relatable to the target audience and they’re upper class nature.

One way that magazines may portray an unfair nature is due to the fact that most magazines made aren’t made for ethnic minority which means they’re are fewer seen in magazines as they don’t have magazines designated for themselves.

The type of research used was in style magazine as that’s where we got our information from in a primary fashion. We found that target audience related to the races of people used in the magazines and this affected the amount of other races that were seen and appeared in the magazine. In this case of in style magazine we have proved that this magazine isn’t racist it just doesn’t appeal to a wide range of audience in the eyes of Rashid and I. we would have more accurate results if we used more of a range of magazines which would have been a big improvement in regards to research.

The good thing about the research technique we used was that it was primary, which made us able to make our own judgments and not be swayed by any other comments made about the research subject.

The not so good thing about the research technique is that it wasn’t broad enough die to the fact that we had only one magazine to gain the research from.

Research Methods

Primary- when information comes straight from the source and is directly obtained e.g surveys, questionnaires,interviews,focus groups gather and talk about what they like and dislike about a product.In films you may have screenings which is inforced to gather first hand opinions of films to get a more understanding of the films rating.focus groups are specifically designed for the target audience of the product.It is also usual to have one on one interviews so that you can interrogate easier and find out more to the point and directly what is liked and what isnt;one on ones are proven to be more effective.Another primary sourcve is observation and allows you to see a first hand account. Emperical research is any type of research that is observable.Contacting the person whos producing the text is also another way of primary research.Chat rooms/gaming is another way used; forums.

secondary- normally something written said or broadcasted in other peoples thoughts opinions and analysis from another source.e.g books are a good use of research as some are made on specific subjects, internet can be used although information can be biased depending on the information, newspaper; specialised articles media guardian which comes out on mondays, telegraph and technology section.podcasts film and documentary.

we use more then one technique due to reliabilty reasons and how strong or weak the sources are in truth.

counting or anything with numbers is called quantative research
looking for content filled things are called content research
qualitative is anything to do with the the auality of the research